From an idea in Los Angeles and our original kombucha brewery and taproom in Hackney Wick, East London, to our current brewery in Oudenaarde, Belgium, the JARR journey has always been driven by a passion to change drinking habits. JARR is also about changing perceptions; we’re reimagining what a soft drink can be using ancient traditions adapted for the modern world. Our kombucha is complex, unapologetically punchy and damn delicious. Enjoy it in place of artificially produced, sugary soft drinks, mix it with your favourite spirit, or use it as an alternative to beer, cider or wine when you don’t feel like drinking.
Brewing kombucha should always be done with passion, love, care and attention to detail. It’s our belief that this process should never be outsourced to a third party. We have and always will, brew and bottle our kombucha in house to ensure that it is crafted to the highest standards of quality and consistency.
For this reason, we’ve invested a great deal in building a state-of-the art kombucha brewery in Oudenaarde, Belgium where we can continue to grow, learn and focus on making the best tasting and highest quality kombucha we possibly can for years to come.
In November 2018, JARR partnered with Duvel Moortgat, a 4th generation family of speciality breweries established in Belgium in 1871. Duvel Moortgat has a rich tradition of growing sustainable businesses using only the best quality ingredients and procedures.
At the end of 2019, JARR began construction of a brand new, state of the art kombucha brewery in Belgium. Today, as part of the Duvel Moortgat family, JARR’s goal is to share great tasting, organically produced, premium kombucha with more people than ever before.
In Autumn 2015, we opened the first commercial kombucha brewery in London. It was here we began offering our 3 core flavours: Original, Ginger and Passion Fruit on tap and in cocktails at JARR Bar, the first kombucha taproom in Europe, located inside Mick’s Garage, our warehouse space in Hackney Wick.
In April of 2016 we launched our first range of bottled kombucha into Harrods and we’ve been honing our technique and spreading the word about kombucha ever since.
After visiting Adam at his home in Los Angeles and realising that they all shared a passion for kombucha, Tom, Jess, Neil and Adam set out to create a drink that challenged the norm and offer an alternative to artificially produced, sugary soft drinks.